Posts

Discussion #4

Discussion #4 1. Should you include the target keyword phrase in the URL? Yes, including the keyword should always be done. By doing this, you are able to narrow your search to find exactly what you are looking for. Without doing it, it will become more difficult to find the results you are looking for. 2.   What is keyword mapping (mapping keyword to pages)? Design a concise keyword mapping strategy for your client. You should select the client your group has identified for your group project. Keyword mapping is the process of assigning or mapping keywords to specific pages on a website base on keyword research. For example, say the  website  was for a bank. From this, there are many different directions to go. Are you looking for a branch, account information, loan information, or other options. Adding keywords such as"branches" or "online banking" or "loan information" will give a more specific and more useful result. 3.   What is Google’s Knowl...
Post a Comment
Read more
Image
Google Trends on American Major Sports Championships For this assignment, I decided to use Google Trends to compare the championships in the four major United States sports: the World Series, the Super Bowl, the NBA Finals, and the Stanley cup. I also decided to narrow this search into a three year up to date period to give a better look at current trends of this topic. The following graph shows the trends for each of these topics, as well as draws a comparison between them. The first thing to look at is the actual popularity of each search item and how they compare to each other. In this case, based on the averages and the extremely high peaks, the Super Bowl is clearly at the top of the list as expected, with the Stanley Cup at the bottom. This is a direct indicator of which of these 4 events is the most popular among the public, which also makes it the most attractive for marketing purposes. It also gives a hint towards which of these sports may be the most popular in the ...
Post a Comment
Read more